In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. Sign up for a free account. Sign in to enter the largest storehouse of C-level execut Get Bill Wise's email address (b*****@mediaocean.com) and phone number (917817..) at RocketReach. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Today, that deal closed. No credit card required. The BeetCast is sponsored by Tru Optik, a Transunion company. However, there is a way to have one-to-one conversations with CTV viewers through email. With the new ownership, the path ahead means aggressive via organic growth acquisitions. Flashtalking has API integrations into direct competitors. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. JOHN NARDONE: Advertisers need to have a party that they can trust. No credit card required. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. Thanks Matt and Bill. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. Bill Wise, CEO of Mediaocean, said that the deal would offer . With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. 2023 PitchBook. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. . Mediaocean is managed by CEO Bill Wise. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? Bill is on the board of directors of AddThis and the Ad Council. ); Bloomberg Surveillance with Tom Keene, Jonathan Ferro & Lisa Abramowicz live from New York, bringing insight on global markets and the top business stories of the day. It was just meant for these companies to be together. The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. NARDONE: Its more important than ever. If going public is the best solution for our clients and our employees, then IPO it is. He is also chairman of MediaWallah. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. Bill is a sought-after speaker and frequently writes articles for AdWeek, Ad Age, The Wall Street Journal and other publications. Thats another immediate win for our combined customer base. Flashtalking is the leader in dynamic creative optimization. Kapoor says marketers like him are trying out the emerging software category. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. } Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each other. Mediaocean is the leading software platform provider for the marketing world. Actor: Apollo 10: A Space Age Childhood. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. He explains it as a natural cycle in private equity where Vista held ownership for over six years. We look forward to further enabling your success in the days, months, and years to come. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. The big tech companies have become so powerful. } With Find contact details for 700 million professionals. Bill is an avid and active angel investor through Click Ventures. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Intelligent Assistance and Bots Ecosystem. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. on: function(evt, cb) { Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. } WISE: No, theres too much synergy for it to remain independent. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. All rights reserved. All Rights Reserved. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. He comes to Mediaocean from his role as. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. We spoke with Mediaocean CEO Bill Wise about the new investors. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. Same platform but with new and improved features. 5 free lookups per month. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million. Beet.TV is published by Beet Media, LLC. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. } Bloomberg Surveillance, covering the latest news in finance, economics and investments. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. { Vista made its investment in Mediaocean in 2015. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. But the new privacy environment makes sharing audience data understandably limited. window.mc4wp.listeners.push( He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Lots covered here. Copyright 2023 Beet Media, LLC. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. [2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services. window.mc4wp = window.mc4wp || { callback: cb We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. A free lookups / month. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. There will no longer be a single currency in our marketplace. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Win whats next. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Meant for these companies to be together the new investors at Mediaocean we #... Doesnt require moving it ; re building on decades of experience to build the platform... To come executive Officer of Mediaocean, explains how the leading software platform provider the! 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